Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from toeetire.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

  • Other tracking technologies, such as session replay tools and analytics scripts, may be used to better understand how you navigate and interact with the Site, diagnose technical issues, and improve performance.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other payment methods that we may support such as debit cards, PayPal or other digital wallets), email address, and phone number. We refer to this information as “Order Information”.

We may also collect additional information that you provide to us or that we obtain from other sources, such as:

  • Information you provide when you contact our customer service team, request quotes, or participate in promotions.

  • Offline data related to in-store purchases or telephone orders.

  • Marketing data or lists that we may purchase from trusted providers or partners to help us reach customers who may be interested in our products.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information, as well as any other information that can be reasonably used to identify you.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you.

  • Screen our orders for potential risk or fraud.

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • Support warranty claims, product recalls, and safety notifications.

  • Maintain our records, including for accounting, tax, and compliance purposes.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use Device Information:

  • For advertising and retargeting, including showing you relevant ads for our products on our Site and on third-party websites or apps.

  • To personalize your experience on the Site, such as remembering items in your cart or your preferences.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may share Personal Information with companies we trust, including service providers and business partners who assist us with payment processing, shipping, data analysis, marketing, advertising, customer support, IT and security services, and other operational functions. We may share personally identifiable information (such as name, address, email or phone) with trusted partners in order to provide you with relevant advertising, offers or services.

California residents are legally entitled (at no charge and no more than once annually) to request information about how we may have shared your information with others for direct marketing purposes. Contact us for this information at:
Email: toeetirefiles@gmail.com
Mail: Toee Tire North America Inc., 447 Speers Rd, #21 & 22, Oakville ON L6K 3S7, Canada.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

  • Facebook: https://www.facebook.com/settings/?tab=ads

  • Google: https://www.google.com/settings/ads/anonymous

  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to any requirements under applicable law to retain certain records for a minimum period.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS
The Site is not intended for individuals under the age of 16.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at toeetirefiles@gmail.com or by mail using the details provided below:

Toee Tire
[Re: Privacy Compliance Officer]
Toee Tire North America Inc., 447 Speers Rd, #21 & 22, Oakville ON L6K 3S7, Canada