The industry reality

Your bay is empty.
Your customer isn't.

Across the Greater Toronto Area, tire shops live in the same tension every day: a vehicle on the lift, a customer watching the clock, and a supplier who says "maybe next week." Unreliable stock. Opaque pricing. Logistics that treat your deadline like a suggestion.

Independent dealers shouldn't have to choose between speed, quality, and margin. But for years, that was the trade-off — until someone decided the trade-off itself was the problem.

Introducing

When tomorrow can't wait,
we show up today.

Toee Tire isn't a catalogue. It's a distribution promise — quality tires, honest pricing, and same-day delivery across the GTA. Built by dealers, for dealers.

3 Warehouses today
100+ Manufacturers vetted
GTA Same-day coverage

Our story

Thirteen years.
One relentless idea.

Every chapter started with the same question: how do we get the right tire to the right shop, faster than anyone thought possible?

2013 The beginning

One founder. One warehouse. One conviction.

Mandy Li founded Toee Tire in Oakville with a character that dealers still talk about today — direct, detail-obsessed, and impossible to slow down. Early on, she partnered with Dong Qiang from Dynamic Tire to get the company off the ground. Together they knocked on doors across the GTA, building relationships one shop at a time.

It wasn't glamorous. It was tire calls at dawn, invoices by hand, and a reputation earned tire by tire. But every handshake added proof: quality products and service that actually showed up.

2014–2019 Building trust

The team that turned relationships into reach.

Jarvan Chen and Ma Yi joined and brought new energy to the floor — expanding coverage, deepening supplier ties, and turning first-time orders into long-term partnerships. Year over year, the network grew not because of marketing, but because shops told other shops.

Dealer relationships
2013
2019

4× the dealer network — built one delivery at a time.

2020 Pressure tested

When the world stopped, we didn't.

The pandemic hit every distributor the same way — uncertainty, supply shocks, and shops that still needed tires. Mandy and Richard Li, who had just joined as manager, ran the floor through the hardest months. They didn't just survive. They emerged with sharper operations and a team that had been forged, not fractured.

Adversity didn't break the model. It proved it.

2021 Going west

Cambridge — a second home for Kitchener-Waterloo dealers.

Daniel Hu joined as regional manager and led the expansion into Cambridge — a warehouse built for the tri-city corridor, closer to the shops that needed us most. For the first time, Toee wasn't just an Oakville name. It was a regional force.

Daniel's relationships in the area laid the foundation. When he moved on the following year, that foundation was already solid — ready for the next chapter.

2022 The winter fortress

14,000 tires. No shelving. No excuses.

Daniel departed early in the year. Richard and Tarek stepped in to run Cambridge — and stepped into one of the hardest winters the team had ever faced. Record snowfall. No racking system yet. Every tire stacked tire-on-tire, wall upon wall, like a fortress built by hand.

Demand didn't wait for infrastructure. We rented temporary warehouse space. Tires filled Mandy's home. The team worked through conditions that would have shut most distributors down. At peak, Cambridge held 14,000 tires — an inventory level that should have been impossible without proper shelving.

Cambridge inventory at peak
3,500 Typical warehouse capacity
14,000 What Richard & Tarek actually held

4× capacity — because your shops couldn't wait for shelves.

It was the hardest year. It was also the year that proved what Toee is made of. The hardship became the headline dealers remember: when you needed us most, we found a way.

2023 Fresh blood

Three young men from India. One shared hunger.

Ronit, Arshdeep, and Jonty joined the team — strong, driven, and carrying dreams bigger than any single shift. They brought a work ethic that matched the warehouse's pace: lift heavy, move fast, never coast. Fresh energy on the floor translated directly into faster turnarounds for dealers.

New faces. Same standard: your order out the door before you finish your coffee.

2024 Year of the Dragon

A third warehouse. A brand reborn.

The Dragon year brought expansion. We pushed our reach into North York — our third warehouse, serving a corridor of shops that had been asking for years. Three locations meant shorter routes, faster handoffs, and coverage that finally matched the map dealers actually work on.

Distribution footprint
2021 2 locations
2024 3 locations

Oakville · Cambridge · North York — the GTA, covered.

2024 was also the year we rebuilt Grenlander — not as a shelf label, but as a brand dealers and drivers could trust. Through demos, field support, and relentless consistency, Grenlander went from "have you heard of this?" to "send me more."

2025 Intelligence at scale

AI everywhere. Value where it counts.

When AI exploded across every industry, we didn't watch from the sidelines. We embedded it into dispatch, inventory, customer communication, and operations — not as a buzzword, but as a way to move faster and think smarter for every dealer we serve.

Jonty returned to India, and we wished him well. But the circle closed another way: Jarvan came back — from the beginning, away for a season, and home to Toee again. Some people don't just work here. They belong here.

Lubricants Professional-grade oils — priced so margin stays yours.
Center Hub Rings The fitment detail that protects every install.
Valve Caps Small parts, stocked smart — because details matter.

Every new product line followed the same philosophy: expert sourcing, ruthless cost control, and logistics fast enough that "in stock" actually means on your lift today.

2026 Still writing

The legend continues.

Thirteen years in, the story isn't a history lesson — it's a live delivery route. Mandy, Richard, Jarvan, Tarek, Ronit, Arshdeep, and every person on the floor still answer the same call every morning: a dealer needs a tire, and waiting is not an option.

We didn't build Toee to sell tires.
We built it so your shop never has to stop.

What that means for you

Not features.
Experiences.

You call. We roll.

Same-day fleet delivery across the GTA — because your customer's appointment doesn't move to accommodate our schedule.

Margin that makes sense.

We don't win on markup. We win on volume, sourcing, and operational discipline — so your shop keeps more of every sale.

Brands you can stand behind.

From Windforce to Grenlander, every pattern is hand-vetted by tire professionals who've walked factory floors in China — so you sell with confidence.

Ready to partner?

Your next chapter
starts with one call.

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